A content marketer's resume has to show planning and results together. Connect which content you made, on which channel and for whom, to the change it made for the brand and the business.
For: Marketers who plan social, blog and brand content
Start with this example ↗All people, companies and numbers here are fictional. Replace them with your own experience.
Harin Seo
Content Marketer · 4 years, brand social and search content
I have planned and run social and blog content for a lifestyle brand for four years. I am good at turning real customer moments into stories, and I grew the brand Instagram from 12,000 to 45,000 followers in a year.
Experience
Example Living · Content Marketer
2022-02 – Present
• Posted four times a week and planned a customer-story series, growing Instagram followers from 12,000 to 45,000 in a year.
• Planned and wrote 40 how-to articles from keyword research, growing organic visits from 8,000 to 25,000 a month.
• Planned a spring influencer campaign that brought in 1,800 new sign-ups.
Example Content Lab · Editor
2020-03 – 2022-01
• Planned and edited articles for a lifestyle web magazine, publishing more than 20 pieces a month.
• Tested newsletter subject lines and layouts, raising average open rate from 22% to 31%.
Projects
Brand Voice Guide · Planning · Documentation
2023-05 – 2023-07
Notion · Figma
• Unified writing and image rules that differed by channel into one voice guide, so partners and new teammates create content to the same standard.
Skills
Planning & production Copywriting · Content series planning · Figma · Premiere Pro basics
Instagram, YouTube, blogs and newsletters work differently. Put the channel, main audience and posting cadence in the first line of each role so the context is clear.
02
The next action matters more than views
Views and likes are easy to read but weak evidence. Show whether people who saw the content subscribed, signed up, bought or got in touch.
03
Link to your best work
Content is fastest to judge by seeing it. Link two or three key pieces or campaigns and keep only the intent and result on the resume.
Writing the summary
Describe your main channels, content types and how you work (data-driven planning, brand voice design and so on) in one or two sentences. Add one headline result as a number.
I have planned and run social and blog content for a lifestyle brand for four years. I am good at turning real customer moments into stories, and I grew the brand Instagram from 12,000 to 45,000 followers in a year.
Try rewriting it like this
BeforeManaged the company Instagram account.
AfterPosted to the brand Instagram four times a week and planned a customer-story series, growing followers from 12,000 to 45,000 in a year and driving 3,000 profile link clicks a month.
Cadence, planning, growth and the next action together show how you run a channel.
BeforeWrote blog content.
AfterPlanned and wrote 40 how-to articles based on keyword research, growing organic search visits from 8,000 to 25,000 a month.
Showing what your plan was based on and what it achieved separates a planner from a writer.
BeforeParticipated in several campaigns.
AfterPlanned collaboration content with 12 influencers for the spring campaign and ran the schedule, bringing in 1,800 new sign-ups during the campaign.
Replace 'participated' with your role and the campaign result.
Organizing skills
Separate planning and production skills (copywriting, video editing, design tools) from analysis (GA4, channel insights, keyword tools). List production tools only at the level where you can deliver finished work.
What changes with experience
If this is your first application
In years one and two, focus on the channels you ran and the series you planned yourself. A personal blog or social account also counts if it shows consistency and planning.
If you have more experience
Later on, lead with work that built structure, such as channel strategy, brand voice guidelines and partner management. Campaign-level results matter more than single posts.
Common mistakes
Listing only reaction metrics like likes and views
No portfolio link, or one that does not open due to permissions
Claiming every channel so your specialty is unclear
Presenting work made by freelancers or teammates as your own
Frequently asked questions
How should I prepare a portfolio?
Pick three to five key pieces and summarize the intent, process and result on one page each. Link it once from the resume.
What if I have no performance numbers?
Compare a before and after period in channel insights. If there truly are no numbers, describe the planning process and the response concretely.
Does a personal social account count?
If you ran it consistently on a topic related to the role, yes. Include the period, size and how you planned it.
Build your resume from this example
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